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Product Demos - Demonstrating a Solution Vs. a Bunch of Products by ZIGZAG Marketing, Inc. July 2008 - (Free Research) In many cases, the product silos that exist internally become transparent to your buyers during the sales cycle, creating the perception you’ve got a bunch of fragmented products instead of integrated solutions. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Product Demos - Problem Discovery & Product Objections by ZIGZAG Marketing, Inc. July 2008 - (Free Research) When demonstrating products, the single biggest factor to overcoming sales objections is to understand early in the sales cycle the connection between your value proposition and the pain points at the executive levels of the prospect's organization. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Product Management & the Functional Designer: 3 Reasons It’s a “Must-Have” for Successful Products by ZIGZAG Marketing, Inc. July 2008 - (Free Research) Functional designers are process and workflow experts, acting as user surrogates to your organization, they form the glue between product management and engineering, translating market needs and business problems. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Using Advanced Analytics to Gain Insights into Your Revenue Stream by Business Objects August 2008 - (Free Research) This CustomerCentric Sellling® research can help organizations analyze their sales and marketing processes to gain insights more quickly and accelerate business performance. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Product Management - Big Fish, Small Pond or Small Fish, Big Pond by ZIGZAG Marketing, Inc. July 2008 - (Free Research) Many companies try to be everything to everyone and this mentality inhibits their growth. Learn how to always be a big fish in the pond by redefining the size of your pond as you grow. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Dynamic Content in Action: DiscountBeautyCenter.com Case Study by Listrak. January 2008 - (Free Research) Listrak's marketing and professional services departments teamed up to help DiscountBeautyCenter.com, an online supplier of brand name cosmetics, fragrances, and professional beauty supplies. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Direct Marketing Company Gets It Done Faster with DMExpress by SyncSort August 2008 - (Free Research) Syncsort provided DMC with a free Proof-Of-Concept to demonstrate the benefits that DMExpress could provide. Using DMExpress, DMC was able to significantly decrease the elapsed time. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Uncovering Hidden B2B Sales Potential by MapInfo Corporation. July 2008 - (Free Research) Location intelligence software helps companies increase B2B sales by improving customer and prospect knowledge, managing their sales channels proactively, responding faster to changing market conditions and improving their channel structure and alignment. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Turn Customer Data into Actionable Information and Insight with CRM Analytics by Business Objects August 2008 - (Free Research) Gain real-time insight into customer data to deliver faster, more effective decisions and positively impact the bottom line. Learn how analytics can increase ROI by turning customer data from sales and marketing systems into actionable information. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Delivering Reports, Plans and Metrics for Better Marketing by Cognos Incorporated August 2008 - (Free Research) Learn how IT can help deliver critical business information for Marketing resulting in less guesswork, greater customer value, and greater return on investment. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Take Sales to the Next Level with Information OnDemand by Business Objects May 2008 - (Free Research) Read this white paper to learn how to gain a better understanding of sales opportunities and make faster, better-informed decisions on how to respond to new market opportunities. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Enterprise Benefits of Real-Time Contact Center Performance Management by Genesys Co. July 2008 - (Free Research) Real-time CCPM solutions give contact center management an objective and quantifiable method for identifying, capturing and communicating customer or operational issues quickly enough to prevent them from causing more damage. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How Time Warner Cable Increased Sales Using Location Intelligence by MapInfo Corporation. July 2008 - (Free Research) Pitney Bowes MapInfo® location intelligence solutions enable Time Warner Cable to more quickly and accurately identify new customers and increase sales. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Automated Sales Order Processing for Order-to-Cash Performance with SAP® Solutions by Esker Inc. July 2008 - (Free Research) This white paper examines the challenges faced today by SAP customers who are still manually processing sales orders as well as the outcomes of automated sales order processing-including time, labor and cost savings. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Social Media Marketing by HubSpot June 2008 - (Free Research) In this webcast Mike Volpe, VP of Marketing for HubSpot discusses why social media is important. Social media’s state of mind, 3 types of social media and its measuring results will also be discussed. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Microsoft Dynamics CRM Online ® Offer by Microsoft May 2008 - (Free Research) Download this free trial of Microsoft Dynamics CRM Online with enhanced customer relationship management capabilities. Test-drive this Microsoft hosted solution & find out what small business decision makers are buzzing about. (WHITE PAPER) GO TO WHITE PAPER

Intelligent Merchandising: Creating a Unique Shopping Experience, Part 2 by SAP America, Inc. March 2008 - (Free Research) Anticipating customer needs is a better predictor of success than just responding to what customers say they want. Read this white paper to learn how you can create a unique customer experience by anticipating customers' lifestyle needs and demands. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Intelligent Merchandising: Creating a Unique Shopping Experience, Part 3 by SAP America, Inc. March 2008 - (Free Research) The amount of customer information available grows every day. Learn why it is critical for you to analyze and understand customer information in order to draw meaningful conclusions about consumer lifestyles, buying habits and shopping behaviours. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Benefits and Advantages of Recording and Archiving Calls by Teleformix. July 2008 - (Free Research) ECHO digital recording solution brings a whole host of advantages, including dispute resolution, liability management, evaluation support, and more. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Intelligent Customer Front Door: Rolling Out the Red Carpet for Increased Customer Satisfaction by Genesys Co. March 2008 - (Free Research) Download the new business paper, The intelligent Customer Front Door: Rolling Out the Red Carpet for Increased Customer Satisfaction and discover how your contact center can actually anticipate customers' needs and allow them to control the interaction. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

5 Tips to Turn Your Website into a Marketing Machine by HubSpot June 2008 - (Free Research) Learn how to use search engine optimization (SEO), blogs, and marketing analytics to transform your website into a marketing machine that will attract qualified prospects and convert a higher percentage of them into customers. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Product Management: 3 Tactics for Exerting Stronger Influence & Leadership by ZIGZAG Marketing, Inc. July 2008 - (Free Research) The most absent and overlooked role in the entire product delivery cycle is the functional designer. Ironically, it may have a greater impact on the success of a product than any other role. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Datex Corporation & Best Software SLX: Saleslogix 6.2 for Customer Relationship Management by Datex Corporation. July 2008 - (Free Research) SalesLogix 6.2, delivers integrated sales, marketing, customer service and support automation solutions, SalesLogix is built with versatility to meet the unique needs of small and medium sized businesses. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

5 Tips to Turn Your Website into a Marketing Machine. by HubSpot June 2008 - (Free Research) Learn 5 tips - SEO (search engine optimization), blogging, marketing analytics, and more - to leverage the Internet and transform your website into a marketing machine. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Delivering the Reports, Plans & Metrics Sales Needs by Cognos Incorporated August 2008 - (Free Research) With IT, Sales can scorecard, plan, and understand more about the client, and anticipate opportunities. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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