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Your search for keyword: Marketing Management returned 1283 results.
 
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Marketing Management | Customer Relationship Management (CRM) | Customer Experience Management (CEM) | Customer Information Management/ Customer Databases | Customer Data Integration | Customer Service (General) | Business Intelligence Solutions | Sales Management | Customer Interaction Management | Mobile Device Management | Wireless Technologies and Mobile Computing | Social Networks and Community Management

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IDC Case Study: Optimizing eCommerce Decisions at TIAA-CREF by Oracle Corporation

December 16, 2010 - (Free Research) This IDC case study examines the benefits TIAA-CREF, a Fortune 100 financial services firm, gained from automating their eCommerce marketing. By deploying Oracle Real-Time Decisions, TIAA-CREF was able to apply intelligent process automation to customize online customer interactions.
(CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Webcast: Connecting Customer Experience Management to Increased Revenue by Ektron, Inc.

January 09, 2012 - (Free Research) Join us for an exclusive webcast and hear from Forrester Research about how you can prepare to drive key business outcomes through your digital marketing efforts.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Executive Dialogue Podcast: Finding Customer Loyalty in a Multichannel World by Oracle Corporation

March 21, 2011 - (Free Research) Listen to this podcast for an insightful dialogue between Don Peppers, founding partner of Peppers & Rogers Group, and Melissa Boxer, vice president of CRM applications at Oracle, as they explore these principles and provide guidance on how to create and sustain loyalty in a multichannel world.
(PODCAST) VIEW ABSTRACT | GO TO PODCAST

Marketing Analytics by Oracle Corporation

July 11, 2008 - (Free Research) Oracle Marketing Analytics helps you to develop closer, more valuable customer and prospect relationships and improve marketing effectiveness. Read this data sheet to learn more.
(DATA SHEET) VIEW ABSTRACT | GO TO

Executive Dialogue: Finding Customer Loyalty in a Multichannel World by Oracle Corporation

March 02, 2010 - (Free Research) Loyal customers are the lifeblood of a business. Read this paper for a discussion, given by executives Don Peppers and Melissa Boxer, of the four key principles of success in gaining customer loyalty.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM and Social Media: How a Blended Approach Means Good Business in the Hospitality Industry by Infor CRM

February 07, 2012 - (Free Research) This white paper offers hospitality strategies for combining social media and real-time customer relationship management (CRM) to wow patrons and increase customer loyalty. Learn how social CRM can increase your ROI and build your business reputation.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Integrate Advanced Analytics with Salesforce.com for Greater Business Insight by Business Objects

January 2008 - (Free Research) The need for strategic information by department and executive managers is driving the transformation of tactical departmental systems into enterprise solutions, regardless of the size of the company employing the solutions.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Alignment-Focused Organization: Bridging the Gap Between Strategy and Execution by SAP America, Inc.

November 2007 - (Free Research) Take a look at how organizations are taking strides to align business strategy with actual initiatives, projects, and daily activities - in short, to close the gap between strategy and execution.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The tablet market: consumer trends and market segmentation by ComputerWeekly.com

February 2012 - (Free Research) The Boston Consulting Group shows how consumer tablets are creating new opportunities as the market grows and segments.
(ANALYST BRIEF) VIEW ABSTRACT | GO TO

Station Casinos uses workload automation solution to deliver smoother audits and increase customer loyalty by Cisco Systems, Inc.

January 2012 - (Free Research) In this brief white paper, Jeff Martin, Station Casinos’ director of business intelligence (BI), provides specific examples of the types of problems that the company wanted to solve, and offers insight into the specific job scheduling solution it selected to overcome its challenges.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Leading Interactive Games Designer Accelerates Business Intelligence Program by Cisco Systems, Inc.

January 2012 - (Free Research) In this white paper, Rajesh K. Gupta, Electronic Arts' senior manager of applications for business intelligence (BI) and data services, explains how EA avoids many costly problems due to timely data access. Read this now to gain insight into how EA deployed job scheduling software and what benefits it reaped by doing so.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Performance Management: What the Mid-Market Can Learn from Large Enterprises by SAP America, Inc.

January 2012 - (Free Research) This white paper features results from a study by Aberdeen Group on mid-sized (or mid-market) organization on performance management.
(ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Address all your CRM needs with one system by Infor CRM

December 2011 - (Free Research) Read this paper to learn about a business-specific solution that is designed with forward-thinking brands in mind. With all industries considered and all accepts of selling considered from sales to customer relationship management, this new system may fit all of your needs.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Utilize analytics to drive customer satisfaction and retention by Infor CRM

December 2011 - (Free Research) Watch this webcast to discover how you can increase your online marketing efforts with next-gen customer relationship management (CRM) tools that will significantly improve customer satisfaction as well as increase the return rate of customers.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Best Practices in Reconciliation: A Practical Guide for Asset Managers by Advent Software, Inc

July 2008 - (Free Research) This whitepaper explains why automated reconciliation is quickly evolving into a competitive necessity. The costs associated with manual reconciliation, the benefits from automation, and the best reconciliation workflow model will all be discussed.
(WHITE PAPER) GO TO WHITE PAPER

Customer Data Management- Breaking down data silos for improved business outcomes by Equifax

December 2011 - (Free Research) This paper reviews the current problems with data silos and how customer data management services can help companies create a consolidated view of their customers and ultimately increase their revenues.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Network Equipment Testing : How to Effectively Manage its Complexity by Fanfare

February 2007 - (Free Research) This report examines the people, process and technology supporting network equipment testing. It provides insight on how various companies measure the value testing delivers during release process. Voke. Inc, also provides recommendations on resolving the growing challenges for testing organizations.
(ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Mobile location-based services gaining ground by ComputerWeekly.com

November 2010 - (Free Research) From the turn of the millennium until the end of 2007 MLBS (Mobile Location Based Services) had promised much, but delivered very little in terms of commercial applications. Even in Japan and South Korea, the most advanced markets for commercial MLBS, usage was disappointing.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Voice over IP Open-Source Platforms and the Session Initiation Protocol by Global Knowledge Network, Inc.

April 2006 - (Free Research) This paper shows the industry-wide acceptance of SIP and the recent advances of the open source software projects related to Voice over IP (VoIP). Read why the author firmly believes that the VoIP open source is still in its infancy, but its acceptance and product maturity will grow rapidly over the next few years.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Selling Through A Slump: An Industry-by-Industry Playbook to Help You Prepare for the Recovery by Oracle Corporation

June 2009 - (Free Research) Selling in today's economy is tough. And simply doing more of the same is not the way to survive, much less thrive, in today's economy. There are important dos and don'ts in times like these. This E-Book is your industry-specific roadmap out of the economic slump.
(EBOOK) VIEW ABSTRACT | GO TO

crystalreports.com for Salesforce.com: Exception and Sales Reporting by Business Objects

crystalreports.com is a Web-based report-sharing service that allows you to share Crystal Reports with the right people - simply and securely. Create advanced reports from your Salesforce.com data. Dig deeper for answers using graphs with drill down capabilities. View, schedule, refresh, and distribute reports online - inside Salesforce.com. 
(SOFTWARE PRODUCT)GO TO DETAILED REPORT

Does the mobile M2M market herald the rise of the machines? by ComputerWeekly.com

December 2010 - (Free Research) Mobile operators are in a unique position to capitalise on the M2M (Machine to machine) opportunity with operators such as Vodafone, o2, Verizon and KPN already putting significant resources into developing M2M business units.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Gartner predictions around Social CRM by Infor CRM

February 2012 - (Free Research) This tip e-guide from SearchCRM.com features insight from Gartner's 2011 Magic Quadrant for social customer relationship management (CRM). Read this now to learn what challenges are cropping up in CRM, how social media is affecting CRM strategies and what the future of social CRM looks like.
(EGUIDE) VIEW ABSTRACT | GO TO

Three Steps To Strategic Planning Excellence In Wholesale Distribution Companies by SAP America, Inc.

January 2012 - (Free Research) This paper outlines a set of core analytics customized for wholesaler-distributors.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

B2B Benchmark Assessment for B2B Services Sector by IBM

January 2012 - (Free Research) Take the time now and find out how your organization's sales processes to configure, price and quote complex business-to-business (B2B) offers ranks against the market leaders in the B2B services, communications, software, IT services and B2B advertising sectors.
(ASSESSMENT TOOL) VIEW ABSTRACT | GO TO

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