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Your search for keyword: Marketing Management Process returned 1483 results.
 
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IDC Case Study: Optimizing eCommerce Decisions at TIAA-CREF by Oracle Corporation
December 16, 2010 - (Free Research) This IDC case study examines the benefits TIAA-CREF, a Fortune 100 financial services firm, gained from automating their eCommerce marketing. By deploying Oracle Real-Time Decisions, TIAA-CREF was able to apply intelligent process automation to customize online customer interactions.
(CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

The Customer Loyalty Playbook: 4 Steps To Build Loyal, High-Value Customers by Oracle Corporation
February 01, 2010 - (Free Research) The longer a customer is loyal, the more profit the company gains. Read this brief to learn four steps to help guide your customer loyalty strategy.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Integrate Advanced Analytics with Salesforce.com for Greater Business Insight by Business Objects
January 2008 - (Free Research) The need for strategic information by department and executive managers is driving the transformation of tactical departmental systems into enterprise solutions, regardless of the size of the company employing the solutions.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Executive Dialogue: Finding Customer Loyalty in a Multichannel World by Oracle Corporation
March 2010 - (Free Research) Loyal customers are the lifeblood of a business. Read this paper for a discussion, given by executives Don Peppers and Melissa Boxer, of the four key principles of success in gaining customer loyalty.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Executive Dialogue Podcast: Finding Customer Loyalty in a Multichannel World by Oracle Corporation
March 2011 - (Free Research) Listen to this podcast for an insightful dialogue between Don Peppers, founding partner of Peppers & Rogers Group, and Melissa Boxer, vice president of CRM applications at Oracle, as they explore these principles and provide guidance on how to create and sustain loyalty in a multichannel world.
(PODCAST) VIEW ABSTRACT | GO TO PODCAST

Introduction To Complex Event Processing (CEP) In Capital Markets by Sybase, an SAP company
February 2012 - (Free Research) This free Sybase presentation provides a high-level overview of Complex Event Processing (CEP). It begins by defining CEP and its capital markets applications, and culminates with the powerful Sybase Aleri CEP platform and its features and benefits.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Station Casinos uses workload automation solution to deliver smoother audits and increase customer loyalty by Cisco Systems, Inc.
January 2012 - (Free Research) In this brief white paper, Jeff Martin, Station Casinos’ director of business intelligence (BI), provides specific examples of the types of problems that the company wanted to solve, and offers insight into the specific job scheduling solution it selected to overcome its challenges.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Network Equipment Testing : How to Effectively Manage its Complexity by Fanfare
February 2007 - (Free Research) This report examines the people, process and technology supporting network equipment testing. It provides insight on how various companies measure the value testing delivers during release process. Voke. Inc, also provides recommendations on resolving the growing challenges for testing organizations.
(ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Sybase Capital Markets Guide by Sybase, an SAP company
June 2011 - (Free Research) This finantial e-guide covers the impact of real-time data and how to take advantage of new risk strategies. Articles and research focus on technological innovation, business strategy and geographical markets and is full of insights from Sybase experts and other leaders across the financial services industry.
(EGUIDE) VIEW ABSTRACT | GO TO

Leading Interactive Games Designer Accelerates Business Intelligence Program by Cisco Systems, Inc.
January 2012 - (Free Research) In this white paper, Rajesh K. Gupta, Electronic Arts' senior manager of applications for business intelligence (BI) and data services, explains how EA avoids many costly problems due to timely data access. Read this now to gain insight into how EA deployed job scheduling software and what benefits it reaped by doing so.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Risk Management and Product Delivery in Consumer Lending by ILOG, an IBM Company
September 2008 - (Free Research) Amid the ongoing impact of the sub-prime meltdown and the ensuing credit crunch, lenders are facing a much tougher market than has been seen for some time. Business Rules Management Systems (BRMS) can enhance risk management, lending process streamlining and flexibility.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Real-Time Risk Monitoring by Sybase, an SAP company
November 2011 - (Free Research) Using a Visual Data Analytics Platform to Monitor and Manage Positions/Exposures in Real-Time Firms that engage in financial trading are exposed to counterparty risk (i.e., credit risk), market risk, and operational risk.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

BPM and SOA Thought Leadership Paper by IBM
April 2012 - (Free Research) This white paper describes the principles for building BPM solutions that use governed services, and covers the role and value of SOA in BPM, common stumbling blocks in BPM based on SOA, the value of SOA governance in successful BPM programs and more.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

vokeStream Market Snapshot: Automated Testing of Networks and Connected Devices by Fanfare
November 2007 - (Free Research) Service providers and network equipment manufacturers are adding automation to their pre-production testing process for a combination of reasons. This Market Snapshot will focus on the need for test automation of networks and connected devices, identify a path to automation adoption and provide an overview of the market.
(ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

An Extensive ERP Search Delivers Load Trail a Company Built for the Long Haul: IQMS by IQMS
March 2012 - (Free Research) Access this brief white paper for a case study on how Load Trail improved its customer relationships and lowered labor costs with a new ERP software system.
(CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Ensuring Customer Data Quality for Sales and Marketing by SAP America, Inc.
May 2012 - (Free Research) This webcast discusses how SAP Business Objects Data Quality Management and SAP CRM can help you enforce data quality and governance, address verification and identifies duplicates to achieve fast time-to-value and cost-effective customer data management.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Increasing the efficiency of case file coordination in social services by IBM
June 2011 - (Free Research) Social service agencies are experiencing challenges with manual processes. Advanced case management strategies are being implemented to streamline these processes and foster greater insight, collaboration and decision-making capabilities. This white paper explains how one such solution allows you automate these processes to elevate processing.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Optimizing the Order-to-Cash Process: Managing Documents throughout the Process by Dolphin
October 2009 - (Free Research) This paper examines an array of solutions for SAP customers to optimize the Order-to-Cash processes in ways that contain costs and achieve optimum organizational efficiency, high customer retention and successful cash management.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How Are You Elevating Procurement’s Role in Your Enterprise? by SAP America, Inc.
April 2012 - (Free Research) This paper outlines how new and innovative procurement technologies can drive bottom-line savings and top-line growth. Read this now and gain insight into SAP's option for procurement strategies.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Solving the Data Challenge for Real-Time Awareness and Risk Assessment: Webcast by VMware, Inc.
February 2012 - (Free Research) Real-time, global data updates have become a critical business requirement for financial-services firms. Quick reactions require near-instant access to data, risk analysis and deeper computational analysis for effective decision making. View this webcast to learn how to better manage ever-increasing data volumes and transaction rates.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Counterparty Risk: Are We Leveraging Our Tools? by Sybase, an SAP company
February 2012 - (Free Research) While current technologies and techniques allow for more sophisticated and effective approaches to counterparty risk management than those that fell short in 2008, there are still barriers to successful adoption that will require organizational changes. Read this white paper to learn more.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Experiencing the New Social Enterprise - InfoWorld by Oracle Corporation
April 2012 - (Free Research) Read this white paper and learn how to deliver modern user experiences to employees, customers and business partners.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

SUPERCHARGE SOFTWARE TIME TO MARKET by Micro Focus
April 2012 - (Free Research) Software delivery plays a vital role in helping businesses achieve their goals. This white paper offers insights on how you can optimize and speed the process through continuous quality assurance. Discover the cost benefits of this strategy and learn can it can ensure user satisfaction.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

IBM WebSphere Cast Iron Cloud integration Integrate Microsoft Dynamics in days by IBM
April 2012 - (Free Research) This brief paper outlines a solution that seamlessly synchronizes your customer relationship management (CRM) and enterprise resource planning (ERP) data to grant you timely access to the information you need to make pivotal and proper business decisions.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

BancVue is Winning the War Against the Big Banks with Sugar Professional by SugarCRM Inc.
November 2010 - (Free Research) Read this case study to learn how BancVue utilized Sugar Professional to optimize their customer’s business models and extend the base model contract module for improved contract management. Continue reading to learn how BancVue is winning the war against the big banks with the help of Sugar Professional.
(CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

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