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CRM and Social Media: How a Blended Approach Means Good Business in the Hospitality Industry by Infor CRM

February 07, 2012 - (Free Research) This white paper offers hospitality strategies for combining social media and real-time customer relationship management (CRM) to wow patrons and increase customer loyalty. Learn how social CRM can increase your ROI and build your business reputation.

(WHITE PAPER)

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The Alignment-Focused Organization: Bridging the Gap Between Strategy and Execution by SAP America, Inc.

November 01, 2007 - (Free Research) Take a look at how organizations are taking strides to align business strategy with actual initiatives, projects, and daily activities - in short, to close the gap between strategy and execution.

(WHITE PAPER)

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Webcast: Connecting Customer Experience Management to Increased Revenue by Ektron, Inc.

January 09, 2012 - (Free Research) Join us for an exclusive webcast and hear from Forrester Research about how you can prepare to drive key business outcomes through your digital marketing efforts.

(WEBCAST)

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Executive Dialogue Podcast: Finding Customer Loyalty in a Multichannel World by Oracle Corporation

March 21, 2011 - (Free Research) Listen to this podcast for an insightful dialogue between Don Peppers, founding partner of Peppers & Rogers Group, and Melissa Boxer, vice president of CRM applications at Oracle, as they explore these principles and provide guidance on how to create and sustain loyalty in a multichannel world.

(PODCAST)

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IDC Case Study: Optimizing eCommerce Decisions at TIAA-CREF by Oracle Corporation

December 16, 2010 - (Free Research) This IDC case study examines the benefits TIAA-CREF, a Fortune 100 financial services firm, gained from automating their eCommerce marketing. By deploying Oracle Real-Time Decisions, TIAA-CREF was able to apply intelligent process automation to customize online customer interactions.

(CASE STUDY)

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Marketing Analytics by Oracle Corporation

July 11, 2008 - (Free Research) Oracle Marketing Analytics helps you to develop closer, more valuable customer and prospect relationships and improve marketing effectiveness. Read this data sheet to learn more.

(DATA SHEET)

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Executive Dialogue: Finding Customer Loyalty in a Multichannel World by Oracle Corporation

March 02, 2010 - (Free Research) Loyal customers are the lifeblood of a business. Read this paper for a discussion, given by executives Don Peppers and Melissa Boxer, of the four key principles of success in gaining customer loyalty.

(WHITE PAPER)

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Integrate Advanced Analytics with Salesforce.com for Greater Business Insight by Business Objects

January 2008 - (Free Research) The need for strategic information by department and executive managers is driving the transformation of tactical departmental systems into enterprise solutions, regardless of the size of the company employing the solutions.

(WHITE PAPER)

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Metrics-Based Sales Productivity – Delivering Dividends for Forward Thinking Sales Organizations by IBM

March 2010 - (Free Research) New Sales Performance Management solutions enable sales leaders to align technology to business need and strategy. Read this paper for a series of discussions related to the metrics-based sales productivity solutions that forward thinking sales organizations are employing to harness the power of the pipeline and take advantage of sales analytics.

(WHITE PAPER)

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